CampaignsCampaign Basics

Campaign Settings

Configure your campaign's primary goal, GDPR compliance, and custom conversion events.

Campaign settings let you fine-tune how your campaign tracks conversions, handles user privacy, and measures success. Access these settings from the campaign overview panel.

Accessing Campaign Settings

  1. Open your campaign in the Flow Builder
  2. Click anywhere on the canvas background (deselect all nodes)
  3. The Campaign Overview panel appears on the right side
  4. Scroll down to find the settings sections

Campaign overview panel showing settings for goals, custom events, and configuration options

Primary Goal

The primary goal determines how your campaign measures success. This affects which metric is highlighted in analytics and used to determine A/B test winners.

For Lead Generation campaigns, the default goal is "Form Submission." For Click Through campaigns, it's "CTA Link Click."

Available Goals

Conversion Goals:

  • Form Submission — Tracks when visitors submit a form (Lead Generation campaigns)
  • CTA Link Click — Tracks clicks on your call-to-action button (Click Through campaigns)
  • External Link Click — Tracks clicks on external links

Engagement Goals:

  • Page View — Tracks page views generated by the campaign
  • Scroll Threshold — Tracks scroll depth (25%, 50%, 75%, or 100%)

Custom Goals:

  • Custom Events — Create your own conversion or engagement events

Goal Value

Optionally assign a monetary value to each conversion. This helps you calculate ROI and compare campaign performance.

Goal Value:

Custom Events

Custom events let you track specific user interactions beyond the built-in goals. Use them to measure micro-conversions like video views, scroll depth, or button clicks.

Creating Custom Events

  1. In the Campaign Overview panel, find the Custom Events section
  2. Click Add Custom Event

Add custom event panel showing event configuration options

  1. Configure your event:
Event Name: Display Name:

Use snake_case for event names (e.g., video_watched, pricing_viewed). This makes them easier to use in analytics integrations.

Event Types

  • Click — Triggered when an element is clicked
  • View — Triggered when an element becomes visible
  • Submit — Triggered when a form is submitted
  • Custom — Triggered via JavaScript code

GDPR Compliance

Toggle GDPR compliance to enable cookie consent management for your campaign.

Enable GDPR Compliance

When enabled, a consent banner appears to visitors, allowing them to accept or reject cookies and tracking.

For detailed configuration including geo-location detection, localization, and legal document URLs, see GDPR Configuration.

Campaign Information

Editing Title and Description

You can update your campaign's title and description directly from the overview panel:

  1. Click on the title or description text
  2. Make your changes
  3. Click outside the field or press Enter to save

Editing the Slug

Changing the slug will change your campaign's URL. Existing links will stop working.

  1. Find the Slug field in the overview panel
  2. Enter the new slug
  3. Click outside the field to save

For Click Through campaigns, configure where visitors are redirected when they click your CTA:

CTA Link:

Make sure to include the full URL with https://. The URL is validated to ensure it's properly formatted.

FAQ