Creating Segments

Segments let you split your traffic and deliver targeted experiences to different visitor groups. Follow this guide to create and configure segments in your campaign.

Adding a New Segment

From the Traffic Node

1. Open your campaign in the Flow Builder
2. Select or hover over the Traffic node
3. Click the button below the node
4. A new segment is created and automatically connected

Default Segment Configuration

New segments start with:

• Title: "New Segment"
• Description: "Split traffic for different audiences"
• No targeting rules (matches all visitors)
• No primary landing page assigned

Configuring Your Segment

When you select a segment, the configuration panel opens on the right. Here's what you can customize:

Basic Information

Title:

Give your segment a descriptive name that explains who it targets.

Description:

Add context for your team about this segment's purpose.

Targeting Rules

The core of a segment is its targeting rules. Click Add Rule to start defining who matches this segment.

See Targeting Rules for the complete list of available rules.

Rule Logic

When you have multiple rules, choose how they combine:

• All (AND) — Visitor must match every rule
• Any (OR) — Visitor must match at least one rule

Primary Landing Page

Select a landing page that visitors see when:

• No A/B test is active in this segment
• They're assigned to this segment but the A/B test is paused

Translations (Optional)

For multi-language campaigns, configure translations:

1. Enable Translation Mode
2. Choose translation strategy:
   • Auto — Automatically detect visitor language
   • Manual — Specify which languages to support
3. Add translated landing pages for each language

Segment Priority

Viewing Priority Order

In the campaign overview or traffic panel, segments are listed in priority order. The segment at the top is checked first.

Changing Priority

Drag and drop segments to reorder them. Higher priority segments should have more specific rules.

Recommended order:

1. Most specific rules (e.g., "Mobile users from US that came from Facebook Ad")
2. Medium specificity (e.g., "Mobile users from US")
3. Broad rules (e.g., "All mobile users")
4. Fallback segment with no rules (e.g., "Everyone else")

Best Practices

Deleting Segments

You can delete a segment if:

• It has no running or paused A/B tests
• You cannot delete segments with active experiments

To delete:

1. Select the segment
2. Click the trash icon in the segment header
3. Confirm the deletion

FAQ

Related Resources

• Targeting Rules Reference
• A/B Testing
• Publishing Campaigns