Integrations

Marketing Tags

Add Google Analytics, Google Tag Manager, Google Ads, and Facebook Pixel to your landing pages for tracking and conversion measurement.

Marketing tags let you connect your landing pages to analytics and advertising platforms. Add your tracking IDs and Firebuzz automatically includes the necessary scripts in your published pages.

Accessing Marketing Tags

  1. Open your landing page in the editor
  2. Click the Tags tab in the preview panel header
  3. The marketing tags configuration panel opens

Your sandbox must be running to configure marketing tags. If you see a message about running your project, wait for the sandbox to start.

Available Tags

Google Tag Manager

Google Tag Manager ID:

Google Tag Manager is a tag management system that lets you deploy and manage all your marketing tags from one interface.

When to use GTM:

  • You want to manage multiple tracking pixels in one place
  • You need to add or update tags without editing landing pages
  • You want advanced trigger conditions for firing tags

How to find your Container ID:

  1. Log in to Google Tag Manager
  2. Select your container
  3. The Container ID appears in the format GTM-XXXXXXX

Google Analytics

Google Analytics ID:

Google Analytics tracks visitor behavior, traffic sources, and engagement on your landing pages.

Supported formats:

  • GA4: Measurement IDs starting with G- (e.g., G-XXXXXXXXXX)
  • Universal Analytics: Tracking IDs starting with UA- (e.g., UA-XXXXXXXX-X)

How to find your Measurement ID:

  1. Log in to Google Analytics
  2. Go to Admin → Data Streams
  3. Select your web stream
  4. Copy the Measurement ID
Google Ads ID:

Track conversions from your Google Ads campaigns to measure campaign effectiveness.

How to find your Conversion ID:

  1. Log in to Google Ads
  2. Go to Tools & Settings → Conversions
  3. Select or create a conversion action
  4. Find the Conversion ID in the format AW-XXXXXXXXX

Google Site Verification

Site Verification ID:

Verify ownership of your landing page domain with Google Search Console.

How to get your verification code:

  1. Go to Google Search Console
  2. Add your landing page URL as a property
  3. Choose the HTML tag verification method
  4. Copy the content value from the meta tag

Facebook Pixel

Facebook Pixel ID:

The Facebook Pixel (Meta Pixel) tracks visitor actions and lets you build audiences for Facebook and Instagram advertising.

How to find your Pixel ID:

  1. Log in to Facebook Business Manager
  2. Go to Events Manager → Data Sources
  3. Select your Pixel
  4. Copy the Pixel ID

Saving Your Configuration

After entering your tracking IDs:

  1. Click Save Tags
  2. A new version of your landing page is created with the tag configurations
  3. The tags become active when you publish your landing page

After saving tags, you need to publish your landing page and campaign for the tags to work in the live environment.

Best Practices

Use Google Tag Manager for Flexibility

If you need to frequently update tracking or use multiple platforms, GTM is the recommended approach:

  • Add tags through GTM instead of directly configuring each one
  • Use GTM triggers for custom event tracking
  • Test tags in GTM's preview mode before publishing

Avoid Duplicate Tags

If you have GTM configured and also directly add Google Analytics or Google Ads IDs, you may get duplicate tracking. Choose one approach: use GTM to manage all tags, or configure tags directly.

Test Before Publishing

  1. Publish to preview mode first
  2. Use browser developer tools to verify scripts are loading
  3. Check your analytics platforms for incoming data
  4. Use debugging tools:

Tracking Custom Events

Internal Events (Firebuzz Landing Pages)

For landing pages built in Firebuzz, you can track custom events by prompting the AI editor:

"Set up tracking for my purchase event when the user clicks the Buy Now button"

The AI will configure the event tracking code in your landing page automatically.

External Events (Custom Code)

For events on external websites, Firebuzz provides a tracking script you can install:

  1. Add the Firebuzz base script to your website's <head>:
<script src="[your-firebuzz-script-url]"></script>
  1. Call the tracking function when the event occurs:
frbzztrack('event-id', value, 'currency');

GTM Implementation

If you're using Google Tag Manager for external tracking:

  1. Create a Custom HTML Tag for the Firebuzz base script
  2. Trigger it on All Pages
  3. Create an Event Tag that calls frbzztrack() with the appropriate trigger

FAQ

Troubleshooting

Tags Not Firing

IssueSolution
No data in Google AnalyticsVerify the Measurement ID format and check that the page is published
GTM not loadingConfirm the Container ID starts with GTM-
Facebook Pixel not trackingCheck the Pixel ID and test without ad blockers
Duplicate eventsRemove direct tag configuration if using GTM for the same platform

Verification Issues

If Google Site Verification fails:

  • Ensure the verification code is entered without extra characters
  • Wait a few minutes after publishing before verifying
  • Try the HTML tag method if other methods fail

Integrations

Connect your landing pages with analytics and advertising platforms to track performance and conversions.

Troubleshooting

Find solutions to common issues and problems you may encounter while using Firebuzz.

On this page

Accessing Marketing TagsAvailable TagsGoogle Tag ManagerGoogle AnalyticsGoogle AdsGoogle Site VerificationFacebook PixelSaving Your ConfigurationBest PracticesUse Google Tag Manager for FlexibilityAvoid Duplicate TagsTest Before PublishingTracking Custom EventsInternal Events (Firebuzz Landing Pages)External Events (Custom Code)GTM ImplementationFAQTroubleshootingTags Not FiringVerification IssuesRelated Resources