Viewing Submissions
Access and analyze form submissions from your lead generation campaigns in the Data tab.
All form submissions from your lead generation campaigns are collected in the campaign's Data tab. This provides a centralized view of all leads captured through your landing pages.
Accessing Submissions
To view your form submissions:
- Go to Campaigns
- Click on your lead generation campaign
- Select the Data tab
The Data tab is only available for Lead Generation campaigns. Click-Through campaigns don't collect form data.
The Submissions Table
Your submissions appear in a dynamic table that adapts to your form schema:
Dynamic Columns
The table automatically creates columns based on your form fields:
- User-defined fields appear first (email, name, company, etc.)
- System fields appear after (UTM parameters, country, language)
- Type column shows whether each submission came from Preview or Production
- Submitted At displays the timestamp for each entry
- Actions column provides delete functionality
Data Display
Each field type has smart rendering:
| Field Type | Display |
|---|---|
| Text, Email, Phone | Shown as text in a badge |
| Boolean (Checkbox) | Green "Yes" or red "No" indicator |
| Empty values | Displayed as a dash (—) |
| UTM Source | Shows platform icon (Facebook, Google, etc.) |
| Country | Displays flag emoji with country code |
Preview vs Production Mode
Submissions are separated by environment to help you distinguish test data from real leads:
Preview Mode
Submissions from testing your landing page before publishing. Marked with a "Test" badge in orange.
Production Mode
Real submissions from your published campaign. Marked with a "Live" badge in blue.
Switching Environments
At the top of the Data tab, you'll find an environment toggle:
- The toggle shows your current view (Preview or Production)
- Click the Switch toggle to change environments
- The table immediately updates to show submissions from the selected environment
A newly created campaign defaults to Preview mode. After publishing, switch to Production to see real lead data.
Sorting Submissions
Submissions can be sorted by date:
- Click the Sort button in the controls area
- Toggle between Descending (newest first) and Ascending (oldest first)
- The button icon rotates to indicate the current sort direction
By default, submissions are sorted with the newest entries at the top (descending).
Understanding Attribution Data
Every submission automatically includes attribution data in the system columns:
UTM Parameters
These track where your leads came from:
| Parameter | Example | Purpose |
|---|---|---|
| utm_source | facebook, google, newsletter | Traffic source |
| utm_medium | cpc, email, social | Marketing medium |
| utm_campaign | spring_sale_2024 | Campaign identifier |
| utm_term | running shoes | Paid search keyword |
| utm_content | blue_button | A/B test identifier |
Platform Icons
The UTM Source column displays recognizable icons for major platforms:
- Facebook / Meta
- Twitter / X
- YouTube
- Other sources
Geographic Data
| Field | Display | Example |
|---|---|---|
| Country | Flag emoji + code | 🇺🇸 US |
| Language | Language code | en-US |
Loading More Data
The table uses pagination to handle large numbers of submissions:
- Initial load shows the first 10 submissions
- Scroll to the bottom of the table
- Additional submissions load automatically
- Repeat until all data is visible