Funnel Analytics

Track how users move through sequential steps in your campaigns. Funnel Analytics helps you identify where users convert and where they drop off, so you can optimize your conversion paths.

What Are Funnels?

Funnels track users as they progress through a series of events in order. Each step shows how many users completed that action and how many dropped off before reaching the next step.

Common funnel examples:

• Lead Generation: Page View → Scroll 50% → Form Submission
• Click-Through: Page View → Scroll 25% → CTA Link Click
• Engagement: Page View → Scroll 50% → Scroll 100% → External Link Click

Creating a Funnel

1. Navigate to your campaign's analytics section.
2. Click the Funnels tab.
3. Click Create New.
4. In the Create Funnel modal:
   • Enter a Name (e.g., "Main Conversion Funnel")
   • Add an optional Description to explain what this funnel tracks
   • Select Funnel Steps by clicking event pills below the step list

Selecting Funnel Steps

Available Events

Events vary based on your campaign type. Lead Generation campaigns have access to 6 default events, while Click-Through campaigns have 7.

Campaign-Specific Events

Universal Events

Available for all campaign types:

• Page View - Tracks when users load your landing page
• Scroll Threshold (25) - User scrolled 25% down
• Scroll Threshold (50) - User scrolled 50% down
• Scroll Threshold (75) - User scrolled 75% down
• Scroll Threshold (100) - User scrolled to the bottom

Custom Events

Custom events you've defined for your campaign also appear as funnel step options.

Understanding Funnel Visualizations

Each funnel displays as a visual chart showing the flow from first step to final conversion.

Reading the Funnel

For each step, you'll see:

• User count: Number of users who completed this step
• Event icon and title: Visual identifier for the step
• Conversion rate badge: Percentage who moved from the previous step to this one

Between steps, you'll see drop-off details:

• User count: How many users dropped off (negative number)
• Drop-off percentage: What portion of users didn't continue
• Color coding:
  • Emerald (0-10%): Excellent retention
  • Green (10-25%): Very good retention
  • Yellow (25-40%): Good retention
  • Orange (40-60%): Moderate drop-off
  • Red (60%+): High drop-off

Footer Metrics

At the bottom of each funnel:

• Overall conversion rate: Percentage of users who completed all steps (color-coded)
• Total users entered: How many users started the funnel

Examples

Managing Funnels

Editing a Funnel

1. Click the menu on the funnel card.
2. Select Edit.
3. Modify the name, description, or steps.
4. Click Save Changes.

Deleting a Funnel

1. Click the menu on the funnel card.
2. Select Delete.
3. Confirm the deletion in the dialog.

Refreshing Data

Click the refresh button to update funnel metrics. Refresh is rate-limited to once every 10 seconds to ensure accurate data processing.

Limitations

• Minimum steps: 2 events required
• Maximum steps: 10 events maximum
• Campaign status: Funnels only display data for Published, Preview, or Completed campaigns
• Sequential tracking: Users must complete steps in the exact order specified
• Refresh rate: Data updates are limited to every 10 seconds

FAQ

Troubleshooting

For common issues with Funnel Analytics, see Analytics Troubleshooting.

Related Resources

• Campaign Analytics Overview
• Custom Events
• Understanding Campaign Types
• Publishing Your Campaign