Generating Content with AI
Create headlines, copy, and marketing content that matches your brand voice.
AI generates marketing content tailored to your brand — from headlines and CTAs to feature descriptions and full section copy. It uses your brand data to maintain voice consistency and speak directly to your target audience.
What AI Can Write
Headlines
Hero headlines, section titles, and attention-grabbing hooks.
Body Copy
Descriptions, explanations, and persuasive paragraphs.
CTAs
Call-to-action buttons and conversion-focused text.
Feature Lists
Benefit statements, feature descriptions, and value propositions.
Requesting Content
Headlines
Write a hero headline that emphasizes speed and simplicity for our project management toolCreate 3 headline options for the pricing sectionBody Copy
Write a 2-sentence description for the features section that highlights our main benefitsWrite the hero subheadline explaining what our product does in plain termsCall-to-Action Text
Write CTA button text for the hero — something action-oriented that conveys starting is freeCreate secondary CTA text for users who want to learn more before signing upFeature Descriptions
Write short descriptions for these 4 features:
1. Real-time collaboration
2. Automated workflows
3. Advanced analytics
4. Enterprise securityUsing Brand Data
AI automatically uses your brand data when available:
Brand Voice
Your brand voice settings influence tone:
- Professional vs. casual
- Technical vs. accessible
- Bold vs. subtle
Target Audience
Copy is tailored to your audience:
- Language complexity
- Pain points addressed
- Benefits emphasized
Product Information
AI references your:
- Feature list
- Unique value propositions
- Competitive advantages
Set up your brand data in the Brand section before generating content. This gives AI the context it needs to write in your voice consistently.
Improving Generated Content
Request Alternatives
Give me 3 different versions of that headlineTry a more casual tone for the feature descriptionsRefine Specific Elements
The headline is good but too long. Make it shorter while keeping the same message.The CTA is too pushy. Make it friendlier.Adjust Tone
Make the copy more professional and enterprise-focusedThis sounds too corporate. Make it warmer and more human.Content Patterns
Hero Section
Write hero content for a B2B SaaS landing page:
- Headline: Emphasize time savings
- Subheadline: Explain what the product does
- CTA primary: "Start Free Trial"
- CTA secondary: "Watch Demo"Feature Section
Write content for 4 feature cards:
1. Speed - we're 10x faster than alternatives
2. Security - bank-level encryption
3. Simplicity - no learning curve
4. Support - 24/7 human support
Each needs a title (3-4 words) and description (1-2 sentences)Social Proof
Write a testimonial section headline and supporting text that builds trustFAQ Content
Write FAQ content for a SaaS pricing page:
- How does billing work?
- Can I cancel anytime?
- What payment methods do you accept?
- Is there a free trial?Knowledge Base Integration
AI can reference your uploaded documents:
Using Documents
Attach relevant documents before requesting content:
[Document attached: Product Brief.pdf]
Write feature descriptions based on the details in this documentSearching Knowledge Base
AI automatically searches your knowledge base for relevant information:
Write content about our enterprise features using information from our documentationThe more context in your knowledge base, the more accurate and relevant AI-generated content will be.
Best Practices
Provide Context
Tell AI who you're speaking to and what action you want them to take.
Specify Length
Request specific lengths: "2 sentences," "under 10 words," "a short paragraph."
Set the Tone
Describe the voice: professional, friendly, urgent, reassuring, etc.
Iterate Quickly
Don't settle for first drafts. Ask for revisions until the content fits perfectly.
Common Content Requests
Converting Features to Benefits
Our product has these features:
- Automated backups
- 99.9% uptime
- 256-bit encryption
Rewrite these as customer benefits instead of technical featuresSimplifying Technical Content
We need to explain our API to non-technical users. Write a simple explanation of what it enables them to do.Creating Urgency
Write CTA copy that creates urgency for our limited-time offer without being pushyAddressing Objections
Write FAQ answers that address these concerns:
- "Is it really free?"
- "Will my data be safe?"
- "What if I need help?"Consistency Tips
Maintain Voice
Reference previous content:
Write feature descriptions in the same voice as the hero copyUse Terminology Consistently
Throughout the page, refer to users as "teams" not "users" or "customers"Reference Style Guide
If you have brand guidelines:
[Brand Guidelines attached]
Write the about section following these voice and tone guidelines