Marketing Assets
Centralize your audiences, features, testimonials, and social profiles for consistent branding.
Manage your shared marketing assets in one place. Firebuzz uses these assets to populate your landing pages and personalize AI-generated content.
The Marketing page has four tabs: Audiences, Features, Testimonials, and Socials. Navigate to Brand → Marketing to access them.
Audiences
Define target personas to ensure your content resonates with the right people.
- Go to Brand → Marketing → Audiences tab.
- Click New Audience.
Configuration
| Field | Description |
|---|---|
| Demographics | Gender and Age Range. |
| Goals | What your audience desires or wants to achieve. |
| Motivations | Why they want to achieve their goals. |
| Frustrations | Pain points and problems they face. |
| Terminologies | Industry jargon or slang they use (e.g., "ROI", "churn"). |
Terminologies act as a vocabulary list for the AI, ensuring it speaks your customers' language.
Features
Define your product's core capabilities once, and reuse them across multiple landing pages.
- Go to Brand → Marketing → Features tab.
- Click New Feature.
- Name: The feature name.
- Description: What the feature does.
- Benefits: Focus on the value (e.g., "Save 10 hours/week").
- Proof: Add statistics or trust indicators (e.g., "Trusted by 500+ teams").
Testimonials
Showcase customer success stories to build trust.
- Go to Brand → Marketing → Testimonials tab.
- Click New Testimonial.
You can upload a customer avatar and assign a star rating (1-5). These testimonials can be used in any landing page.
Socials
Connect your social media accounts to display verifiable social proof.
- Go to Brand → Marketing → Socials tab.
- Click Add Account.
- Select a platform (e.g., Twitter/X, LinkedIn, GitHub) and enter your handle.
Adding social profiles helps with SEO and verifying your brand identity across the web.